Four exonerated death-row inmates (Ray Krone, Derrick Jamison, Shujaa Graham and Ron Keine) went to Santiago, Spain to film a TV commercial featuring Coca-Cola’s sports drink Aquarius. They filmed for 6 days, sometimes for 18 hrs a day for these few seconds of air time. Coca-Cola says that their message reached hundreds of millions of people in Spain, Central, and South America.
Click here to watch the 1 minute 31 second version on YouTube.
Click here to watch the 46 second version.
If you read Spanish, here is a story on the four exonerees and this commerical from El Pais.
Two of the four exonerated inmates featured in this commercial (Shujaa Graham and Ron Keine) will be attending the 11th Annual March to Abolish the Death Penalty in Austin on October 30, 2010.
All four exonerees are members of Witness to Innocence.